Centennial Lending recently formalized our Mission, Vision, and Values. Click here to learn more. The goals of this initiative are simple: Remain focused on continuous improvement; and prepare for the future. While this effort is not the result of deficiencies, we do anticipate improvements to the way we do business.
Exemplifying our values is not simply a rhetorical exercise. Rather we are taking practical steps to honor these ideas. Specifically, these ideas provide a strategic paradigm by which all strategic decisions are measured. Additionally, these ideas provide concise direction to our team and empower all of us to do what it takes to help the CUSO, our partners, and borrowers succeed.
We recognize that ideas require an ongoing commitment from our leadership team to improve the way we plan, hire, train, and support the personal and professional development of our team. This is of paramount importance, as we all depend on this team for integrity, expertise, service, and innovation. These ideas are a constant reminder that we are to do everything in our power to improve business outcomes for the CUSO, our partners, and borrowers, while providing a means to do so.
The formalization of these ideas provides us an opportunity to reframe the conversation we have with our partners and borrowers. We’ve often found ourselves in the role of service provider. While we are more than capable of being a one-off shop, stop gap, or quick fix, our Mission, Vision, and Values require us to do more.
We must be a proactive and long-term credit union partner. In order to succeed, we must be an institution with whom our partners strategically plan and regularly engage. Our partners and borrowers can expect to see our commitment to partnerships, proactivity, and engagement in the language we use, the actions we take, and the effort we put in to meeting their needs.
Ultimately, this on-going initiative will lead to a more productive team, stronger partnerships with credit unions and borrowers, and improved business outcomes for all interested parties.